December is a crunch time for retailers and many B2B businesses. Salespeople push to fill their quotas, wholesalers rush to get shipments out and retailers seek enough sales to achieve a profitable year. Maybe you’ve been focused on the short term. But it’s November and your holiday marketing plan needs work. It’s time to act quickly to help customers find you. You can still reach them before they make their purchasing decisions. According to Google, for example, 70 percent of consumers wait to make holiday purchases until Black Friday, the day after Thanksgiving.
There’s also a lasting benefit to holiday marketing.
With the right tactics, holiday growth can be a long-term deal, rather than a quarterly bump. It’s an opportunity to get customers in the door (or onto your site), and then keep them coming back. By leveraging coupons, discounts or special bonus items during the holidays, you can become a regular destination for your new customers, generating long-term repeat business that pays for the discounts or promotions you create.
Ready to start? Your friends at Vocus, along with some industry experts, are here to pitch some tactics, tips and ideas for holiday marketing success.
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