Get the guide for Holiday eMarketing tips so you can build the best Holiday EVER. iContact came out with this nifty guide for their customers and we thought we’d share with you. Just click on the image below to open the PDF file and you’re on your way to a successful holiday marketing plan.
Do you need professional high resolution stock photography for a print ad or your website? Check out bigstockphoto.com. You can purchase really nice royalty free stock photos for $1 – $20. Compared to some of the other stock photo companies, that’s a real bargain. You can download right after purchase and re-download if you misplace the image. They have photos, illustrations and vectors in every category. Plus a big bonus in their top notch customer service. I use them for all of my stock photography needs.
I’ve used a lot of email marketing services in my day – Fishbowl, Constant Contact and the like. When iContact first came on the scene, I was solely inspired by their pricing (much lower than the competition). Since the day I decided to open an account, I have not regretted that decision. Their customer service is great. Their templates are easy for my clients to use with no HTML or technical experience required. I love the custom HTML feature for designers. Earlier this year they developed several templates for newsletters, invitations, etc. that from a designer’s point of view, are really nice. They added linking with Social Media so that your eBlast gets posted to Facebook, Twitter, etc. without an extra step. Others must agree because they consistently won Consumer awards for best mass email app. And the best news is that they have remained very cost attractive.
A website is one the most important marketing tools in our present time. More and more people are relying on the internet for information and services. And less people are utilizing things like the yellow pages, to find goods and services. With that said, it is really important to have a professional website for your company to advertise your services.
We’ve compiled some tips to consider when hiring your web designer.
Make sure that the designer you want to hire has their own website online, which has a portfolio of the previous sites they have designed. And make sure that their portfolio has links to those sites.
Go visit sites the web designer you want to hire has completed, and check if the design and functionality of those sites are professional.
Research what kind of website you want. You can go online and look at your competitors’ sites and make a notation of what you specifically like from each site.
Provide the URLs of those sites you like, together with your notes, to your web designer.
Research the name of the web designer you want to hire, to see if there are any complaints from previous customers who suffered bad customer service from the designer. This information will help you decide if you still want to hire the company or designer.
Find out from the designer if they use a content management system of some sort to design their sites. This is important because if they do use a content management system, you can manage your site yourself with a short tutorial and/or manual from the designer.
Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Google wants you to attract more of the traffic you are looking for, and help you turn more visitors into customers. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. Every site should take advantage of their free analytics. Yes, I said FREE. Just click the image below to sign up for your free account and start tracking your website statistics. They offer a tutorial which is very user-friendly for someone with little or no technical knowledge.