eMail Marketing Services

Transparency in Marketing Is Key 0

Transparency in Marketing Is Key

Posted by on May 12, 2017 in eMail Marketing Services, Search Engine Optimization

Why Transparency in Marketing Is Key

 

Say goodbye to gotcha marketing
One of my long-time dentist clients recently received an email from what appeared to be a staff member of a dental practice in another state. The email gave him props on his blog articles and offered to let him use a dental health-related infographic that their practice had developed. He forwarded this offer to me to check out, and while the English looked a bit odd (smacking of a possible SPAM email), there was no doubt that the attached infographic was informative about gum disease. I reached out to the author of the email offer, “Victoria”, to let her know we were writing a blog that Friday and would like to take her up on the offer to use the infographic. When I received her reply the next day, again it was written awkwardly as though maybe it was coming from another country and not the actual dentist’s office. Oh and there was an embed code to add with the graphic pointing to the dental practice who supposedly developed the graphic. As a routine part of our vetting process, I called the dental practice shown in “Victoria’s” email domain since there was no actual contact information in her email, another indicator we should probably validate the offer. When I called the practice, the front desk had never heard of “Victoria” nor the infographic.

The story goes on straight down a spiraling rabbit hole. The front desk asked me to forward Victoria’s email to them. Then start the psychotic emails from “Victoria” asking why we accused her of all sorts of crimes against humanity. Turns out that “Victoria” is just a fictitious name used by a third party marketing firm hired by the dental practice. Also turns out that in fact “Victoria” is European and while the dentist nor his office knew the tactics this third party marketing service was employing, they seemed to be okay with it once we spilled the beans.

This is trick marketing. The SEO marketer who came up with this marketing strategy knows this. While their defense was “no webmaster would return their emails if they thought they were dealing with a third-party marketing firm versus the actual dental practice”, it’s still deceptive.

Today customers have more choices than ever, and customers choose to do business with companies that are honest and transparent. We’ll pay more to do business with companies who refrain from gotcha-marketing. No one likes to feel like they’ve been bamboozled–whether that’s not being upfront about the actual person sending the offer, offering marketing tactics that don’t deliver any value, or sending out offers that make a customer look bad.

The marketer is faced with two roads. One road is paved with gimmicks and tricks that confuse customers into clicking or taking action. The other road is lined with a value-added service. We would have used that infographic and given a backlink and credit to the other dental practice had the marketer been transparent.

Moral to the story—when selecting a marketing firm, ensure they are upfront and transparent because after all, they represent YOU.

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Email + Social = Engagement 0

Email + Social = Engagement

Posted by on Sep 1, 2015 in eMail Marketing Services

Social Media Consulting OKCDeploying Social Tactics to Deepen Your Subscriber Relationship

In the ever-evolving landscape of email marketing, social media is playing a more integral role in the subscriber relationship. It’s critical that we as marketers learn to use our email marketing programs to deploy effective social tactics that respond to the customer life cycle and engage beyond the first click. In this whitepaper, we will outline five tactics to leverage in your email strategy today to drive impact from the basics of social sharing to advanced mechanics such as social shopping.

Whether it’s implementing social content in your email marketing or utilizing social channels to deepen the breadth of your customer service, it’s important to identify how your customers and prospects identify with your brand and drive tactics that facilitate immediate engagement.

Is Social Necessary?

The reality is that implementing social media tactics into your email marketing mix shouldn’t be done simply because everyone else is doing it. Depending on your business objectives, deciding how and when you will use this mix is critical. In addition, it’s imperative to ensure you have the appropriate resources. Here are a few questions to ask yourself:

1. Do we have “share-worthy” content?
2. Can we measure the impact?
3. What kind of content/offers should we develop that give subscribers value?

After you’ve answered these questions and believe that social tactics will deepen the subscriber relationship, it’s time to begin defining how you will integrate social into your email marketing mix.

 

Read the full article at iContact.com here.

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Email Marketing Tips from Constant Contact 0

Email Marketing Tips from Constant Contact

Posted by on Feb 11, 2014 in eMail Marketing Services

email-frustrationConstant Contact came out with a very clever video about what drives your email readers crazy! We’ve all had one of ‘those’ emails drop into our inboxes—the kind that make steam start to come out of your ears! Well, you may be unintentionally causing the same reaction in your readers because of a few mistakes, BUT the good news is that they’re easy to correct!They narrowed it down to a top five list entitled “5 Things Your Email Readers Hate”. Must of these are common sense, but you’d be surprised how many of my own clients commit these infractions. Click on the video to watch and learn or read their blog article below.

I’ve picked out 5 of the top things that email newsletter readers hate, and how to avoid or fix the issues:

1. Receiving unsolicited emails

No one likes to find out that they’ve been added to a mailing list ‘by surprise’, and atConstant Contact we take ‘permission only’ list building very seriously.

However, sometimes even properly opted-in subscribers can forget or misunderstand why an email is being sent to them.

To prevent this make sure you do the following:

  • Use a “from” name & sending address that your audience recognises. Include your name and your brand name if you can.
  • Always use the SAME from name and email address so they know who you are.
  • Include a permission reminder and tell them why they are getting your emails. This will reduce your unsubscribe rate AND the number of spam reports you receive.
  • Use your logo and branding, so that readers instantly realise that it’s you.
  • Most importantly—always ask permission to email them.

2. Not being able to read your email on their mobile

The majority of smartphone owners read emails on their mobiles these days, so your readers need to be able to read your newsletter on their phone.

A few key factors will make all the difference:

  • Use a single column template for your email. This approach makes your content much more flexible for all screen sizes (Consulting Card and Consulting Newsletter are two good Constant Contact templates for this purpose).
  • Use fewer images in your email. No one wants to see a whole email full of big red Xs, so only use a couple of key images essential to your email.
  • Don’t embed text in images. If you have text overlaid on an image, and that image doesn’t show, then the text is lost too. So make sure that you keep images and text separate wherever possible.
  • Keep it shorty-short-short! People have short attention spans online—when they are reading on a tiny mobile phone screen, it gets even shorter! Don’t make them scroll, just share the bare essentials. It may help to think in sound-bites!

3. When it’s hard to find your contact details

I get your email and I want to take advantage of your product or offer, but wait! I can’t find your phone number or website address to go and find out more or place an order. Make sure that your contact details are included clearly on your email, so that your readers can get in touch.

4. Stupid spelling mistakes

Now that spell check is a normal part of everyday business life, readers have an even lower tolerance of spelling errors than they did before. Spelling mistakes make it look like you don’t pay attention to detail, and that’s not a good message to send to a potential customer!

Spelling is super-easy to fix though. Just run a spell check on your newsletter before you send it out (Constant Contact has one built in!)

If you want to make doubly sure—have a friend or colleague (who can spell!) proofread your newsletter before you hit send.

5. Not finding the content valuable

Your readers subscribe to your emails because they want to know what you have to say—whether that’s info about your latest offers, useful tips, or expert insight into your industry. So, you just have to remember to give them what they signed up for!

This is not hard, I promise, and the easiest way to stay on track is to ask your readers if they are getting what they want from your emails.

On a month-to-month basis, you can also keep on top of this potential issue by asking yourself two questions before you send:

  • Would my average subscriber read right to the end of this email?
  • What’s the one big thing that my reader will take away from this?

It’s not hard to avoid these problems

So go ahead and put the above tips into practice. I’m sure it will make a difference.

 

 

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10 Last Minute Holiday Marketing Ideas 0

10 Last Minute Holiday Marketing Ideas

Posted by on Nov 9, 2013 in eMail Marketing Services

holiday-marketing2013December is a crunch time for retailers and many B2B businesses. Salespeople push to fill their quotas, wholesalers rush to get shipments out and retailers seek enough sales to achieve a profitable year.  Maybe you’ve been focused on the short term. But it’s November and your holiday marketing plan needs work.  It’s time to act quickly to help customers find you.  You can still reach them before they make their purchasing decisions. According to Google, for example, 70 percent of consumers wait to make holiday purchases until Black Friday, the day after Thanksgiving.

There’s also a lasting benefit to holiday marketing.

With the right tactics, holiday growth can be a long-term deal, rather than a quarterly bump. It’s an opportunity to get customers in the door (or onto your site), and then keep them coming back.  By leveraging coupons, discounts or special bonus items during the holidays, you can become a regular destination for your new customers, generating long-term repeat business that pays for the discounts or promotions you create.
Ready to start? Your friends at Vocus, along with some industry experts, are here to pitch some tactics, tips and ideas for holiday marketing success.

Read and download the full article here by Vocus.  It’s awesome!

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Holiday eMarketing Guide 0

Holiday eMarketing Guide

Posted by on Dec 16, 2012 in eMail Marketing Services

Get the guide for Holiday eMarketing tips so you can build the best Holiday EVER. iContact came out with this nifty guide for their customers and we thought we’d share with you. Just click on the image below to open the PDF file and you’re on your way to a successful holiday marketing plan.

holiday-emarketing

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iContact Rules 0

iContact Rules

Posted by on Jun 16, 2012 in eMail Marketing Services

I’ve used a lot of email marketing services in my day – Fishbowl, Constant Contact and the like. When iContact first came on the scene, I was solely inspired by their pricing (much lower than the competition). Since the day I decided to open an account, I have not regretted that decision. Their customer service is great. Their templates are easy for my clients to use with no HTML or technical experience required. I love the custom HTML feature for designers. Earlier this year they developed several templates for newsletters, invitations, etc. that from a designer’s point of view, are really nice. They added linking with Social Media so that your eBlast gets posted to Facebook, Twitter, etc. without an extra step. Others must agree because they consistently won Consumer awards for best mass email app. And the best news is that they have remained very cost attractive.

icontact

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