Posts by Kristi Eakin

Protect Your Site from Hackers 0

Protect Your Site from Hackers

Posted by on Jan 12, 2014 in Internet Security

cyber-crimeIn the last year, more and more of my clients have gotten their website hacked.  There are a few simple steps you can take to help prevent cyber-criminals from accessing your website:

  • Software Updates.  Old software makes it easy for cyber-criminals to compromise your site by using widely available exploits. If you have a WordPress site, keep the software and Plug ins current. 
  • Change Passwords and Make Them STRONG. I recommend that my clients change the passwords for their FTP, WordPress dashboard, etc. routinely. Don’t use your name, company name or any easy to figure out combination.
  • Limit Access. Make sure you know who has access to your servers, and that only those people are accessing your servers. If you allow someone access to your FTP temporarily, be sure to cancel that user login once the task is complete.
  • Check Your Server Frequently.  If you have a WordPress site, check your Theme Functions and Header for malware. An unexpected spike in traffic will help alert you that your simple webserver has been turned into a costly spam site.

Just because your company may not store customer credit card data on their server, doesn’t mean it’s not a target. Criminals will use your servers to attack others or to market items like Viagra or Pay Day loans. Taking the time to follow the simple steps above could save you a lot of time and money in the long run.

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10 Last Minute Holiday Marketing Ideas 0

10 Last Minute Holiday Marketing Ideas

Posted by on Nov 9, 2013 in eMail Marketing Services

holiday-marketing2013December is a crunch time for retailers and many B2B businesses. Salespeople push to fill their quotas, wholesalers rush to get shipments out and retailers seek enough sales to achieve a profitable year.  Maybe you’ve been focused on the short term. But it’s November and your holiday marketing plan needs work.  It’s time to act quickly to help customers find you.  You can still reach them before they make their purchasing decisions. According to Google, for example, 70 percent of consumers wait to make holiday purchases until Black Friday, the day after Thanksgiving.

There’s also a lasting benefit to holiday marketing.

With the right tactics, holiday growth can be a long-term deal, rather than a quarterly bump. It’s an opportunity to get customers in the door (or onto your site), and then keep them coming back.  By leveraging coupons, discounts or special bonus items during the holidays, you can become a regular destination for your new customers, generating long-term repeat business that pays for the discounts or promotions you create.
Ready to start? Your friends at Vocus, along with some industry experts, are here to pitch some tactics, tips and ideas for holiday marketing success.

Read and download the full article here by Vocus.  It’s awesome!

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New Trojan Virus Alert 0

New Trojan Virus Alert

Posted by on Jan 15, 2013 in Internet Security

alerts

Security Alert – Mal/JavaJar-B | Threat Alert—Jan. 14, 2013

We are notifying you of a major internet security threat that a new Trojan horse called Mal/JavaJar-B has been found that exploits a vulnerability in Oracle’s Java 7 and affects even the latest version of the runtime (7u10). The malware has currently been seen attacking Windows, Linux and Unix systems.

The Department of Homeland Security said attackers could trick targets into visiting malicious websites that would infect their PCs with software capable of exploiting the bug in Java. An attacker could also infect a legitimate website by uploading malicious software that would infect machines of computer users who trust that site because they have previously visited it without experiencing any problems.

Developers of several popular hacker tools, known as exploit kits, used to attack PCs, have added software that allows hackers to exploit the newly discovered bug in Java to attack computers.

Users can immediately protect themselves in the following ways:

• STOPzilla users will be delivered a patch today which prevents the infection as part of their
normal update service.
• By disabling Java content in their browser
• Downloading the latest version of Java: http://java.com/en/download/java_update.jsp

To disable Java in your browser Go to the Java Control Panel that is installed along with the runtime, and in the Security section uncheck the option to “Enable Java content in the browser,” which will disable the browser plug-in.

Read more about the threat and Oracle’s fix at Foxnews.com or at CNN.com.

Please forward this email to protect your friends and family

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Holiday eMarketing Guide 0

Holiday eMarketing Guide

Posted by on Dec 16, 2012 in eMail Marketing Services

Get the guide for Holiday eMarketing tips so you can build the best Holiday EVER. iContact came out with this nifty guide for their customers and we thought we’d share with you. Just click on the image below to open the PDF file and you’re on your way to a successful holiday marketing plan.

holiday-emarketing

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Stock Photography 0

Stock Photography

Posted by on Oct 11, 2012 in Stock Photography

Do you need professional high resolution stock photography for a print ad or your website? Check out bigstockphoto.com. You can purchase really nice royalty free stock photos for $1 – $20. Compared to some of the other stock photo companies, that’s a real bargain. You can download right after purchase and re-download if you misplace the image. They have photos, illustrations and vectors in every category. Plus a big bonus in their top notch customer service. I use them for all of my stock photography needs.
bigstock

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